Elevator pitch, personal branding message, profile summary – they all mean the same thing and that is the 20-30 second pitch you give to an employer as to what you bring to their table. Absolutely the core message for any resume and job seeker, yet extremely few people bother to figure their message out.

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I recently had an individual who asked me to give him a detailed critique of his resume. In doing so, I found myself giving him the most important rules for writing a good resume. You might want to use this same technique to review your own resume.

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